Dundurn Rebrands the Jalna Series

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Dundurn Rebrands the Jalna Series

Posted on June 30 by Mazo De La Roche
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Dundurn Press has just released an entirely newly designed e-book set of the Jalna series written by 20th-century author Mazo de la Roche. The first book in the popular series, Jalna, was originally published in 1927. Revolving around the Whiteoak family, the books take place in Southern Ontario in a red-brick house called Jalna.

All sixteen e-books in the series have been re-designed with stunning new sepia-toned covers, and will be released through Amazon, Indigo, iBooks, Google, and other platforms on July 1st, 2014 to take advantage of Canada Day promotions. “The Jalna series continues to be one of our top selling e-book series,” says publisher Kirk Howard. “By rebranding them with these striking new covers, we hope to inform both a new audience as well as entice familiar readers to come back and pick up a book in the series they may have missed.”

In 1927, de la Roche was an impoverished writer in Toronto when she won a $10,000 prize from the American magazine Atlantic Monthly for her novel, Jalna. The book became an immediate bestseller. In 1929, the sequel Whiteoaks also went to the top of the bestseller lists. Mazo de la Roche went on to publish 16 novels in the series, selling over 11 million copies of her books, and her success allowed her to travel around the world, ending up in a mansion near Windsor Castle in the UK.

Dundurn Press has had the entire Jalna series in ebook format since 2011, and continues to sell the print version as well. In 1972, CBC aired a television series based on the Jalna books, and in 2015, Hotdocs will premiere The Mystery of Mazo de la Roche, a documentary on the life of one of Canada’s most successful women writers.

Mazo de la Roche

Posted by Dundurn Guest on October 30, 2014
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Mazo de la Roche

Mazo de la Roche was an impoverished writer in Toronto when in 1927 she won a $10,000 prize from the American magazine Atlantic Monthly for her novel Jalna. The book became an immediate bestseller. She went on to publish sixteen novels in the popular series.