industry

Category: industry

Bob Dylan said something about, “The times they are a-changing”. He probably wasn’t referring to the whole notion of promotion of children’s and YA books but the line is certainly appropriate. Gone are the days of the media/book store tour arranged (and paid for) by your publisher. In fact, publishers are very clear on the subject--authors are not merely encouraged, they are expected to play a vital role in the promotion of their books. Not a bad thing really. But the new world order as it applies to book promotion has created a pretty steep learning curve for old school writers like, say…me.